Relationship Marketing

Practice Areas

It becomes increasingly important for the top management of a company to plan and manage strategically the high-profile relationships:

Definition of a correct networking action plan (both towards the institutional stakeholders and towards customers, suppliers, partners of the company);

Targeting of the contacts to activate;

Creation of meeting occasions with the selected target, in order to access information and to present issues;

From access to knowledge, from knowledge to relationship: use of tools (official and informal meeting occasions, positioning papers, management of contact channels) in order to increase the “intimacy” with the selected target;

Management of follow-up activities, including the necessary correspondence and mail;

Programmes and activities for the strengthening of the fidelity bond with institutional and political representatives, opinion leaders, journalists, customers, suppliers and partners of the company.