What influences the influencers? News outlets in the new Italian Parliament

Which news sources are more used by Italian policy-makers? Which are the most trusted media outlets by the new MPs? Which social media are most used, by themselves of by their staffers?

Cattaneo Zanetto & Co. and YouTrend/Quorum have realized the first research in Italy about the preferred news sources in the new Parliament, about the most used media outlets and social media by the legislators.

For more information: the key findings of the research (in Italian) and an analysis by ANSA (in English).

Excellera Advisory Group is born

Community, Cattaneo Zanetto & Co. and Xenon Private Equity join forces to create the holding company Excellera Advisory Group.

With more than €25 mln in turnover and more than 300 customers, Excellera Advisory Group becomes the largest Italian consulting group in Government affairs and Reputation management. The two brands remain independent.

Excellera Advisory Group guarantees a unique access to integrated services, talents, and skills. It will be a platform for the aggregation of further professional firms, in Italy and in Europe.

Milan and Rome 17th November 2022 – Cattaneo Zanetto & Co., a leader in Government affairs services, and Community, a leading firm in Communications and Reputation management services, today announced that they have joined forces to create the holding company Excellera Advisory Group.

The name chosen for the new company, Excellera, best represents the DNA of the two firms, inspired by the highest standards of excellence, combined with the ambition to accelerate together with its customers in dealing with critical moments, challenges or opportunities, in the financial, political and social arena. The two brands remain independent, keeping the current governance.

The deal brings to Italy for the first time the global best practice model of the sector: thanks to the financial and strategic support of Xenon Private Equity, this agreement is in fact the first step towards the creation of a wider aggregation of professional firms to compete, as a leader, also in Europe.

Excellera Advisory Group will have an aggregate turnover of over 25 million euros in 2022, positioning it at the top of the sector in Italy, and a staff of 140 professionals in the offices in Rome, Milan, Treviso and Brussels. Today, the Group serves more than 300 customers, including national and global leaders in key sectors: financial services, industrial goods, energy, healthcare, infrastructures, telecommunications and media, retail, platform economy, as well as non-profits, public bodies, trade associations.

Alberto Cattaneo, Claudia Pomposo and Paolo Zanetto for Cattaneo Zanetto & Co. will reinvest equally in the holding company and will retain their positions in the firm. Auro Palomba will remain CEO of Community and, together with Giuliano Pasini, Roberto Patriarca, Marco Rubino, Giovanna Benvenuti and Pasquo Cicchini, collected in the company Always On, will reinvest in the holding.

Auro Palomba, CEO of Community: “In over twenty years of life, Community has always stood out for being a pioneer in the sector, and this has allowed us to achieve the leadership in Italy in communications and reputation management. With this deal we bring to Italy a model that will provide us with the financial and industrial support to keep on growing and to acquire other firms domestically and abroad. With Cattaneo Zanetto & Co., whose founding values of independence, transparency and professional ethics we share, we bring to life a true national champion able of interpreting the Clients’ needs, offering strategic vision and operational support in the relationship with all the key stakeholders in the market.”

For Alberto Cattaneo, Claudia Pomposo and Paolo Zanetto, CEO of Cattaneo Zanetto & Co.: “Throughout the years we have established ourselves as the leading Lobbying and Government affairs firm in Italy, proudly contributing to the growth of the entire sector in size, professional skills and transparency. Thanks to the trust of our Clients, we have first built a successful case history, then attracted the attention of important financial and banking investors, so now we can face the new challenge of creating a national champion capable of competing also on international markets. The birth of Excellera Advisory Group renews this pact of trust with our Clients, providing them with new services, new skills and guaranteeing, together with Community, the ambition to excellence which has always been our signature style.”

Franco Prestigiacomo, CEO of Xenon: “Our trait is to be financial investors with a strong focus on industrial issues that accompany entrepreneurs to build national champions in fragmented sectors. All over the world, the main Government and Reputation affairs firms have received investments by funds that support their growth also through acquisitions. We started from the two best Italian firms in each one’s sectors, Cattaneo Zanetto & Co. and Community: Excellera will be a platform on which we will build an excellence in the sector, in Italy and abroad, adding other advisory champions”.

The Xenon team that worked on the deal includes Gianfranco Piras, who will become Chairman of Excellera, Giorgio Pastorelli and Francesco Banfi.

The deal was financed by Banco BPM, Banca IFIS and Banca Sella. The legal advisors were BonelliErede, Pavia e Ansaldo, PwC TLS and Pierfrancesco Bencivenga; Deloitte, Marco Rovello of FMR and PwC acted as financial advisors.

Inside Politics is back

Inside Politics is back. After the successful 2019 edition, the executive course on government affairs, advocacy and strategic communications (in Italian language) by Cattaneo Zanetto & Co. with Quorum/YouTrend will start a new edition. In Rome, from 28 February 2020.

Are you ready? You may sign up here! #InsidePolitics2020


Majority and minority coalitions divided even over media

Which news sources are more used by Italian policy-makers? Which are the most trusted media outlets by majority and minority coalition’s MPs? Which social media are most used, by themselves of by their staffers?

Cattaneo Zanetto & Co. and YouTrend/Quorum have realized the first research in Italy about the preferred news sources in the new Parliament, about the most used media outlets and social media by the legislators. The research was updated according to the new balance in Parliament with the new Conte II administration.

For more information: the key findings of the research (in Italian) and an analysis by Sole 24 Ore (in Italian).

Articolo Il Sole 24 Ore

Analysis: what if the EU elections were national elections in Italy

What if the EU elections were national elections in Italy? Cattaneo Zanetto & Co. and Quorum/YouTrend developed an analysis of the future political scenarios in Italy.

Starting with the votes casted in the EU elections of 26 May 2019 the analysis shows the results based on the national elections law. The results: League would need an ally to get the majority of seats in a new Parliament.


You may check the full analysis (in Italian), as well as the press reports of RepubblicaHuffington Post and Linkiesta (all in Italian).

Who are the influencers of the Italian politicians

Who are the influencers of the Italian politicians? Cattaneo Zanetto & Co. developed a report for Il Sole 24 Ore newspaper based on the politicians’ behavior on social media.

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This behavioral analysis on Italian politicians leads to a more in depth the decision-making process. By finding who are these influencers we’re able to enter into the hidden mechanisms of the Italian political agenda.

Full report.